Trader Advice

Welcome to the Trader Advice Homepage.

Reading Borough Council’s trading standards service enforces all aspects of trading standards law in accordance with its Enforcement Policy, which can be found via the related information on the right hand side.

Trading standards always tries to achieve and promote trader compliance with the law by providing advice, guidance and information. The external links below will take you to advice and guidance on the law, including the Sale of Goods Act 1979, to help you comply with your legal obligations. If you have any further questions, use the contact this service section on the right hand side.

If you are a business based in Reading Borough and have a regional, national or international market presence, see the article on the Home Authority Principle below as it can be of great assistance when dealing with enquiries from the 200 plus trading standards authorities around the country.

Trading standards has an obligation to investigate complaints that appear to break trading standards law and will try to react in a proportional way, but there will always be occasions where legal action is necessary.