Community call out

Reading’s High Street Heritage Action Zone (HSHAZ) Cultural Programme is offering funding to community groups and organisations from the Oxford Road to develop new creative projects with local people to celebrate the history and diverse cultures of the Oxford Road. 

What is important to us is that local communities are involved in the design and delivery of the HSHAZ Cultural Programme projects, and that the programme reaches people who not normally have this kind of creative opportunity. Projects need to offer local community members the opportunity to take part in creative and cultural activities together that:

  • are inspired by the history of the area and celebrates the diverse cultures of the Oxford Road
  • are co-created with them involving them in the design and delivery of the activities
  • enables them to work with an artist or creative practitioner to co-create work that is meaningful and relevant to them and the local community. 

Our definition of creative and cultural activities is broad it can be music, photography, singing, drama, spoken word, creative writing, dance and movement, painting, craft, ceramics, sculpture, film or a mixture of two creative and cultural activities. 

How can Reading High Street Heritage Action Zone support you:

  • We can provide a small grant of up to £4,000 to set up and run your creative project idea with the members of your group and/or your local community
  • We can offer support to help community groups and organisations to develop their skills and confidence in developing creative and cultural activities including developing your project idea and getting you project up and running.  This support will be provided by Culture Mix Arts a respected Reading based cultural organisation. 
  • If applicable, we can link you with an artist or creative practitioner to work with on your project
  • We can link you with other community groups or organisations that are working on the programme or who are developing creative and cultural opportunities for communities in Reading.   

Application process

The application process is in two stages.  Stage 1 is a short Expression of Interest.  If successful at stage 1 applicants will be invited to stage 2 application and will be required to develop their project idea further and submit a

  • Clear description of the project including the aim and objectives
  • Project schedule
  • Project budget. 

Support from Culture Mix, a respected Reading based cultural organisation, with stage 2 applications is available. 

Stage 1 – Expression of Interest – deadline 5pm on Monday 18th July 2022

We have tried to make the process as accessible as possible, so there are two ways to apply at this stage: by completing the Expression of Interest Form or by sending us a short video or audio recording of your answers to the questions on the form (no longer than 4 mins) to HSHAZ@reading.gov.uk.

Download an Expression of Interest Form