Artist brief: ‘Re-imagining the high streets through your stories’
Oxford Road, Reading
We are commissioning three artistic pieces on Oxford Road. We will be accepting proposals for:
To work with the community engagement team, led by the University of Reading to use stories from the community along with local heritage and the rich multicultural history of Oxford Road in artwork on the public realm.
The pilot grant activities will focus on the eastern end of Oxford Road – from Howard Street to Russell Street to link with the town centre across the IDR.
The total budgets for each artistic intervention are as follows:
These budgets can be applied for in their entirety or applicants can apply for a proportion of a budget which could be shared between multiple successful applicants. We also welcome groups and collectives making combined applications for the total budget of £5,400 to work on each intervention as a single commission.
The amount applied for must cover the artist(s) fee, planning, production and all materials, installation, insurance and ongoing maintenance.
The proposal should respect the Council’s regulation and policies and all materials, paints etc used should satisfy the climate emergency declaration and the Council’s pledge to achieve a carbon neutral Reading by 2030.
Artists working with children, young people or vulnerable adults must hold a current DBS certificate.
There are two ways to apply: Send us a written application or you can send us a short video or audio recording (no longer than 4 mins) to HSHAZ@reading.gov.uk.
Please tell us in no more than two sides of A4 (or in your 4 minute recording):
If you would like help or if you have questions about any of the above, please email us: HSHAZ@reading.gov.uk
Applications will be marked against the following criteria:
Deadline for submission: Midnight January Monday 18th 2021
High Street Heritage Action Zones (HSHAZ) is a government-sponsored programme to transform high streets through the power of heritage. HSHAZ scheme seeks to deliver physical improvements and cultural and community activities to regenerate historic high streets or town centers.
Reading has identified the retail part of three conservation areas; Castle Hill/Russell Street/Oxford Road, St Mary’s Butts/Castle Street, and Market Place/London Street. The aim is to make these high streets more attractive, engaging and vibrant – as places for people to live, work and spend time.
The impact of the coronavirus is far reaching, and it has already had a major impact on high street occupiers including retailers, cafes and other local businesses. In this challenging period organisations must significantly change the way they deliver their work and services.
In advance of the wider Cultural Programme Grant scheme starting in 2021, Historic England offered several Pilot Grants to Cultural Consortia within the High Street HAZ group to initiate and test projects to engage communities from September 2020 into early 2021. This series of commissions will be part of this pilot programme, which will aim to inspire the larger funding application.