Retail and marketing workshops

Gun Street's shops, bars and restaurants
Gun Street (St Mary’s Butts adn Castle Street HSHAZ)

Free workshops for local business owners.

Three free workshops are available to business owners in Reading’s HSHAZ’s to help improve your offerings and marketing, delivered by high street expert Graham Soult of Canny Insights.

Workshop topics

How to maximise your business’s kerb appeal

For any bricks-and-mortar business, grabbing people’s attention and getting them into your shop is the first step to a sale – so, how can you make sure your premises stand out in customers’ minds?

Setting up and using your Google My Business Listing

If there’s only one thing you ever do online as a business, it should probably be claiming your Google My Business listing. Not only is it free, but it directly impacts how your shop or premises show up on Google Maps and in search.

Online marketing basics for your business

Many potential customers encounter a bricks-and-mortar business for the first time online, so it’s important to ensure that your brand makes the best possible online impression. Following on from the previous Google My Business workshop, this session will explore some of the other key channels that a business is likely to need in its online marketing armoury.

Dates of workshops

Local businesses

  • How to maximise your business’s kerb appeal: Tuesday 15 March 5pm-6.30pm, on Zoom
  • Setting up and using your Google My Business listing: Tuesday 22 March 5pm-6.30pm, on Zoom
  • Online marketing basics for your business: Tuesday 29 March 5pm-7pm face to face, Your Place Our Place, Ground Floor, Broad Street Mall, Oxford Road, Reading RG1 7QE

To register for one or all three of the workshops please email your name, contact details, business name and address and which workshops you would like to attend to: HSHAZ@reading.gov.uk

About Graham

Graham Soult is a high-street champion, digital marketing expert, respected media commentator, High Streets Task Force Expert, and Fellow of the Institute of Place Management (IPM), who founded and runs the retail consultancy CannyInsights.com

Based in Gateshead but operating UK wide, CannyInsights.com works with independent and multiple retailers on the high street and online, as well as with related organisations such as landlords, local authorities, business associations and Business Improvement Districts (BIDs), to help them improve their offer and marketing.

Described on BBC Look North as “the region’s best-known retail expert”, and by ITV as “a North East Mary Portas”, Graham Soult is often named as being among the most influential retail people on Twitter. He has appeared regularly on TV, on radio, and in the press, including BBC’s The One Show, BBC News, The Guardian, Retail Week, Wired and Forbes, and is a frequent speaker on retail and marketing issues at conferences and seminars.