Our vision
Our vision is to deliver a sustainable transport system in Reading. This will create an attractive, green and vibrant town which promotes healthy choices and wellbeing.
Future mobility options will enable everyone in Reading to thrive, enjoy an exceptional quality of life and adapt to meet new challenges and opportunities.
We have worked with local businesses, community groups and Reading University to create our vision.
Transport will be critical to enhancing the networks needed to help create sustainable economic growth. It will enable everyone to enjoy the multitude of assets the town has to offer. This will be key to low carbon living, and creating a green and healthy spaces to allow our communities to thrive.
There are five objectives which underpin our vision:
 Creating a Clean and Green Reading
        Creating a Clean and Green Reading
    Provide transport options to enhance a quality of life, reduce emissions and improve air quality to create a carbon neutral town.
 Supporting Healthy Lifestyles
        Supporting Healthy Lifestyles
    Create healthy streets to encourage active travel and lifestyles, improve accessibility to key destinations and increase personal safety.
 Enabling Sustainable and Inclusive Growth
        Enabling Sustainable and Inclusive Growth 
    Enable sustainable growth and connect communities so that everyone can benefit from Reading’s success.
 Connecting People and Places
        Connecting People and Places 
    Promote the use of sustainable modes of transport by providing attractive alternatives to the private car, helping to provide a transport network that is fast, affordable, connected and resilient.
 Embracing Smart Solutions
        Embracing Smart Solutions 
    Use technology to manage the network efficiently and allow informed travel choices, whilst enabling Reading to become a smart connected town of the future.