Reading’s High Street Heritage Action Zone
![Oxford Road from circa 1907](https://images.reading.gov.uk/2023/02/Oxford-Road-c.1907.jpg)
Having secured High Street Heritage Action Zone (HSHAZ) status for three conservation areas, Reading joins one of 68 places in England to receive a share of a £95 million government fund.
Over the course of a 4-year programme, which commenced in 2020, Reading will receive up to £700k to fund community, cultural and conservation work. This amount will be matched by Reading Borough Council.
What is a High Street Heritage Action Zone?
Our High Street Heritage Action Zone programme is based within 3 designated conservation areas within Reading: Oxford Road, Castle Street, the southern end of St Mary’s Butts, and Market Place.
All these areas have distinct characters and histories, though they share similar challenges and have the potential to benefit from the investment in time, expertise, and finance the programme offers.
![This map shows the High Street Heritage Action Zones in Reading - Downshire Square, Castle Hill/Russell Street/Oxford Road, St Mary's Butts/Castle Street and Market Place/London Street conservation areas.](https://images.reading.gov.uk/2020/10/HSHAZ-updated-map-August-2020-1.jpg)
![Market Place Conservation Area](https://images.reading.gov.uk/2020/10/Market-Place-1.jpg)
The town’s origins appear to be in the Saxon period around St Mary’s Minster Church at the crossing of an east-west route (Castle Street/Gun Street) and the north west-south east route along Bridge Street/St Mary’s Butts.
With the foundation of Reading Abbey by Henry I in 1121 the town flourished as the monastery was a major pilgrimage destination and one of Europe’s largest Royal monasteries. The town’s layout had a new focus with the triangular Market Place outside the Abbey’s main gate into The Forbury and the parallel east–west running Broad Street and Friar Street, and a new north–south route of London Street/Duke Street.
The many channels of the River Kennet are likely to have been important for waterpower for fuelling mills as the town developed its cloth industry processing wool and this became the town’s chief industry until it declined in by the mid 17th century. The plan of the town recorded by Speed’s map of 1610 is still largely recognisable.
The HSHAZ programme
The programme combines three complementary strands:
- Physical interventions and public realm improvements: conservation and repair work carried out to buildings and improvements to the public realm. This may include: reinstating lost features, supporting the conversion of historic buildings for new uses and improvement of shared spaces, drawing on the lessons learnt in Streets for All.
- Community engagement: building, nurturing and sustaining relationships with local communities and giving them a key role in deciding what works they want to see happening on their high street and what sort of place they want it to be.
- Cultural programme: creating opportunities with local artists and cultural practitioners for activities and events which celebrate the history of the high street, document people’s live histories, and explore the importance of the high street to local communities over the generations.
![Castle Street and St Mary’s Butts junction](https://images.reading.gov.uk/2020/10/St-Marys-Butts-1.jpg)
A short history of Reading’s heritage high streets
![](https://images.reading.gov.uk/2020/10/John-Speed-Map-of-Reading.jpg)
To read blogs about the history of the HSHAZ areas:
- A Short History of Oxford Road
- Time Travel on London Street – Part One
- Time Travel on London Street – Part Two
- Castle Street & St Mary’s Butts: A Short Walk Through Time – Part One
- Castle Street & St Mary’s Butts: A Short Walk Through Time – Part Two
![London Street, Reading](https://images.reading.gov.uk/2021/06/London-Street-Header.jpg)
Social media and other links
For latest releases about the HSHAZ project:
Historic England High Street Heritage Action Zones
![3 logos: HM Government, Historic England and Reading Borough Council](https://images.reading.gov.uk/2023/02/LOGOS-HERITAGE-PARTNERS-Tran-1024x475.png)